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Reports 

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Quality control in relation to EU accession


Many companies, even some of the certified, have lost and, alas, are still losing their customers. There are several reasons: their managements, when building up the system, stressed preferences of all aspects of administrative procedure, which usually resulted in not having enough energy, money and knowledge to focus on real functionality and efficiency of managerial procedures.

The real aim of building of company quality scheme systems does not mean creating an extensive documentation pyramid, nor the certification itself. It is only maximization of customer satisfaction and loyalty, while keeping down the costs at the same time. These are the essential prerequisites of economic success. One of the most important principles of any system of quality control management is based on this fact. It is the feedback – i.e. creating such channels which enable a systematic analysis and assessment of customer’s satisfaction with the supplier’s product.

The battle of quality began when the Japanese „declared“ trade war against Europe and the USA, and has been still growing strong thanks to such concepts like zero failure rate, zero spare parts need, zero tolerance, and zero error level. The competition is no more local or national, it is global. Thanks to growing globalisation, many companies have to admit that being successful and profitable is not guaranteed by faultless quality and goodwill but by satisfied customers who will be willing to not only give favourable references but above all, to be faithful and loyal.

Quality

This means a capability of character set of a product, system, or process to meet the requirements of the customer and of other concerned parties.

In practice, we can find different definitions befitting the term „quality“, as e.g.:

  • Quality is a capability to meet the requirements of a user and of public interests through a complex of properties expressing the capability of the product to carry out a function for which it is intended. The quality of product is a degree of capability to serve the purpose of its use.
  • Quality is a sum of product characteristics decisive for functional performance under specified operational conditions with the lowest possible costs.
  • Quality is when the customer returns, not the product.

All definitions suppose that the needs of a customer, consumer, or user can be expressed as a set of requirements for particular properties of a product or service. The overall quality then includes so called partial product properties denominated as product features and is divided into five groups:

  1. technological – physical and chemical properties

  2. aesthetic – fashionableness, design, finishing treatment, etc.

  3. operational – having effect when operating

  4. economic – production costs, operational costs, costs of transfer to the customer, etc.

  5. environmental – recycling, reclaiming, disposal, impact on the environment, etc.

If we expect the new product to be successful on the market, then its saleability considerably depends on its performance properties. The most important performance properties of a product are:

  • reasonable price – alternative of the lowest possible purchase price;

  • functionality – capability of the product to be used for the purpose it was made for;

  • performance – capability of maximum performance without reducing functionality;

  • long life – capability of the product to maintain its optimum functionality as long as possible;

  • manageability – capability to meet user‘s requirements at minimal exerted effort under supposed conditions;

  • reliability – capability of the product to perform required functions throughout the predetermined lifetime, maintaining at the same time all the operational characteristics stated in the technical documentation;

  • maintainability – capability of the product  to prevent breakdowns if properly maintained;

  • safety – capability of the product not to threaten user’s health;

  • aesthetic value – capability to meet the aesthetical needs of the user;

  • environmental unobjectionality – capability of the product not to threaten environment;

  • disposability – capability of physical and economical liquidation of the product without environmental side effects.

Historic development of quality

In the primitive communal system when humans lived in small groups and communities and played their roles of producers and consumers, they could produce such products, as regards quality and quantity, which suited their own needs. The control of these variables started only after certain extent of commerce was reached, when measurement and weighing were applied. In the middle ages, control by guilds was added, with the purpose of avoiding unfair trade practices.

The need of control was augmented with the growth of industrial production and growing number of manufactories. First, it was insured by workers themselves, by foremen and owners. As a matter of fact, this system worked till the beginning of the twentieth century. The need of specialised inspectors is derived from the growth of R&D. Models of production processes containing quality control are implemented and specialised departments begin to appear.

Further growth of production after World War I results in development and implementation of statistical methods suitable for industrial production. Thanks to Americans Romig and Shewhart, first statistical methods in quality control of manufacturing processes came into practice in the thirties. Pre-war, war, and early post-war period, nevertheless, was not much favourable to implementation of statistical methods in manufacturing processes. A primary request in production was not quality but quantity. Attention to quality was mainly concentrated to quality checks at the beginning (inwards) and end (outwards) of the process.

After the World War II, thanks to W.E. Deming, it is mainly Japan that pioneers the statistical regulation of manufacturing processes. It becomes an important instrument of feedforward control. The Japanese succeed in expanding the efforts of statistical control of processes into further areas of companies‘ activities including preproduction stages. A truly modern system in quality is established, called Company Wide Quality Control (CWQC).

The necessity of better care of quality was increasing in companies elsewhere in the world being influenced by a growing demand of customers and users with a view to product quality and growing competition as well as to a slowdown of the economies in the early seventies. Many organizations felt urgent need of creating quality scheme systems. First company and industry standards defining quality requirements started to arise.

There was an ever-greater coordination of all activities and fields as planning, marketing, development, production, distribution, services, etc. The term TQM, the author of which is A.V. Feigenbaum, starts to appear. TQM spreads into non - production industries and is subject of experiments which are all mainly based on principles of quality management defined by W.E. Deming.

The effort to create documentation system of quality eventuates in publication of ISO 9000 standards in 1987, later followed by ISO 10000 standards. In 1994, the ISO 9000 standards were markedly revised for the first time. Nevertheless, this revision did not bring a desirable turning point in adjustment of their content to dynamic development trends in modern management of quality. Therefore the second major revision of ISO 9000 series was decided, known as ISO 9000:2000 revision. The functionality of these systems is certified by certification audit. The resulting document is a certificate which guarantees quality level required by customers.

The end of the twentieth century is characteristic of mushrooming of information technologies and global competition. This makes the companies willing to succeed on the market include other areas into their schemes, like e.g. environment, safety, etc. In 1996, ISO 1400 series were approved and published, which deal with requirements to environmental management. This combined approach is often called integrated management.

Quality Management Concept

Nowadays there are three concepts of quality scheme creation. They are an aggregate of grounds, rules, and standards upon which the quality schemes can be built.

ISO concept

In 1987, the International Standard Organization (ISO) published a body of standards dealing exclusively with quality requirements. The original body of five standards was gradually enlarged and standards of ISO 10000 series emerged. These standards were revised and innovated in 1994. Even this revision could not guarantee all requirements, especially in monitoring customers‘ degree of satisfaction and loyalty. A considerable change was only brought by the revision of late 2000, known as ISO 9000:2000, where missing problems are treated.

TQM

Total Quality Management is a process of continuous improvement in all areas, with participation of all employees of a company, aimed at maximum satisfaction of customers and having an economic benefit for the company at the same time. In other words, it is a managerial approach to success in the long run through satisfied customers. The concept of TQM is very creative and not governed by any standards or regulations. It is based on six pillars:

  1. customer-oriented activities

  2. prevention of flaws

  3. continuous improvement

  4. all employees’ involvement

  5. communication and information

  6. environmental influences 

An important landmark was EFQM (European Foundation for Quality Management) establishment in 1988 with 14 major European member – founder companies. The purpose of this organization has been to advocate principles of quality control in European organizations. The model was innovated in 1999 and is in force as of 2000. This innovated model is officially called The EFQM Excellence Model.

Company standards

American companies were pioneering this process with a gradual join – in of those who considered building of quality scheme a thing important especially for suppliers and manufacturers. Some examples are.

  • VDA standards – based on requirements of German automotive industry;
  • 2S 9000 - based on requirements of American automotive industry;
  • EAF2 – special regulations of French automotive industry
  • A2AP – quality assurance within NATO

No matter if they are standards of ISO 9000, 9004 series, TQM, or company standards, there is one thing in common for all of these systems and concepts – the main priority is to maximize customer’s satisfaction.

Process approach

The initial goal of ISO 9000 standard series revision in 2000 was to increase customers’ satisfaction by meeting their requirements. This could not be done without support of process approach in development and in efficiency improvement of the system of quality management.

Many interrelated activities must be identified and managed in order that the organization can work efficiently. These activities make use of resources to transform the inputs into outputs and this can be defined as a process. An output of one process often means input of another process.

The process approach can be another name for process system application and their identification within an organization. The emphasis is most of all placed on:

  • understanding the requirements and meeting them
  • necessity of evaluation of processes from the point of view of added value
  • achieving the results of performance and efficiency of processes
  • continuous improvement of processes based on objective measurement.

An advantage of process approach is its continuous management, interlinkage of single processes, their further combinations and mutual interaction.

Petr Goiš,
Quality Scheme Director  

Tajmac-ZPS, a.s.


TAJMAC - ZPS, a.s.,  Třída 3. května 1180,  764 87 Zlín, Malenovice
Telefon: +420-67-753 11 11    fax: +420-67-753 36 00
e-mail:
info@tajmac-zps.cz